Social Media Account Specialist

About this role

Job OverviewWe are seeking a proactive and creative Social Media Account Specialist with 1–2 years of relevant experience to manage, develop, and grow the company's social media platforms and online communities.The successful candidate will drive audience growth, create engaging content, manage daily interactions, respond to customer inquiries, generate potential leads, and convert online engagement into business opportunities. The role will focus on promoting CAWIN's automotive maintenance, paint and body repair, and electric vehicle services while strengthening the company's digital presence and customer engagement in the Ethiopian market. Key Responsibilities Telegram Community & Account Management Manage official Telegram groups, private groups, and channels. Maintain community activities, manage members, and remove spam. Use Telegram invitation links, QR codes, and group management tools. Ensure proper account security and compliance with Telegram policies. User Growth & Lead Generation Attract potential customers from TikTok, Facebook, and other social media platforms. Increase relevant Telegram community membership. Identify potential customers and generate qualified service leads. Develop strategies to improve user acquisition and retention. Customer Engagement & Service Conversion Respond to customer inquiries professionally and promptly. Provide basic information about automotive maintenance and repair services. Collect customer requirements and identify service needs. Encourage customers to make service reservations. Maintain positive relationships with existing and potential customers. Localized Content Management Create and publish engaging content in Amharic and English. Share automotive maintenance tips, service announcements, promotions, and customer success stories. Support digital marketing campaigns and promotional activities. Ensure content is relevant to the local Ethiopian market. Data Management & Performance Reporting Track new members, engagement, inquiries, qualified leads, and service reservations. Prepare daily and weekly operational reports. Analyze community performance and identify improvement opportunities. Optimize customer communication and engagement strategies. CRM & Customer Follow-up Use the company's Telegram-CRM management system to manage customer information. Classify users based on interests and service requirements. Follow up with potential and inactive customers. Maintain accurate customer records and support customer conversion.