Production of a Pathways Conference Animated Video and Project HOPE Ethiopia 10th Anniversary Documentary

About this role

TERMS OF REFERENCE (TOR) Production of a Pathways Conference Animated Video and Project HOPE Ethiopia 10th Anniversary Documentary Organization: Project HOPE Ethiopia | Assignment: Audiovisual Production Services Deliverables: One animated video and one documentary film | Supervision: Communications Advisor Background Project HOPE (Health Opportunities for People Everywhere) is an international health and humanitarian organization with more than 65 years of global experience working to improve health and save lives. In Ethiopia, Project HOPE works with government institutions, development partners, local organizations, and communities to strengthen health systems and access to essential services. Project HOPE Ethiopia intends to commission two distinct audiovisual products. The first is an animated video for the Pathways Conference, focused on reproductive, maternal, newborn, and child health (RMNCH), and on understanding the diverse needs and barriers experienced by women and families. The second is a documentary marking ten years of Project HOPE Ethiopia, tracing its growth from a small team working in borrowed office space to an established country office with more than 100 employees. Both productions should reflect Project HOPE’s commitment to people-centered storytelling, credible information, and meaningful health impact. Purpose of the Assignment To engage a qualified audiovisual production company to conceptualize, script, produce, edit, and deliver a Pathways Conference animated video and a Project HOPE Ethiopia 10th anniversary documentary. The two products have separate objectives, audiences, and creative approaches. Objectives 3.1 Pathways Conference Animated Video Introduce the Pathways initiative and its relevance to RMNCH in Ethiopia. Illustrate the varied experiences, needs, and barriers affecting women and families. Explain the value of audience segmentation and evidence-informed approaches. Translate research concepts into clear, engaging visual messages. Support conference dialogue on responsive, people-centered RMNCH programming. 3.2 Project HOPE Ethiopia 10th Anniversary Documentary Document the establishment and growth of Project HOPE Ethiopia. Highlight important milestones, programs, achievements, and contributions. Capture authentic experiences of communities, health workers, staff, and partners. Recognize government, donor, implementing-partner, and employee contributions. Communicate Project HOPE Ethiopia’s commitment to continued impact. Scope of Work The selected company will undertake pre-production, production, and post-production for both videos, in close coordination with Project HOPE Ethiopia. 4.1 Component One: Pathways Conference Animated Video Expected duration: 2–3 minutes. Target audience: conference participants, policymakers, RMNCH professionals, researchers, government representatives, partners, and donors. Creative approach: A clear, culturally appropriate 2D animation using relatable characters, illustrations, and motion graphics. It should show why different women and families may need different information, services, and approaches. Segment Suggested content Opening Importance of RMNCH and experiences of women and families The challenge Differences in needs, circumstances, and access barriers The Pathways approach How research and audience segmentation identify meaningful differences From evidence to action How insights can inform more responsive communication and services Closing A collaborative, people-centered message for conference participants The company shall develop an original concept, script, storyboard, illustrations, animation, professional English voice-over, subtitles, licensed music, and final conference-ready files. Approved Project HOPE and partner branding must be used. The Pathways technical team will verify research findings, statistics, and technical messages. An Amharic version may be requested separately. 4.2 Component Two: Project HOPE Ethiopia 10th Anniversary Documentary Expected duration: 5–7 minutes. Target audience: government representatives, donors, partners, staff, communities, and anniversary-event participants. Creative approach: A cohesive, human-centered story combining institutional history, authentic interviews, archival material, and field footage. The journey from borrowed office space and a small team to a country program with more than 100 employees should be a central storytelling thread, without reducing the film to a list of projects. Segment Suggested content Opening Compelling human story or reflection The beginning Early team, borrowed office space, and initial vision The journey Growth, partnerships, and major milestones The impact Health interventions and stories of people reached The people Voices of staff, health workers, communities, and partners The next chapter Looking forward after ten years Programs for possible inclusion, subject to verification and narrative relevance, include Community HIV Care and Treatment (CHCT), Health Security Activity (HSA), Integrating Health into the Productive Safety Net Program (IHPSNP), Pathways for Ethiopia, measles preparedness and response, and historical programs including THDR. Equal screen time for every program is not required. The company shall develop the documentary treatment and interview guides; conduct agreed interviews and filming; incorporate approved archival photographs and footage; provide narration where appropriate, subtitles, graphics, editing, color correction, and sound mixing; and deliver a polished film suitable for large-screen and digital use. Claims and statistics must be verified and approved. Roles and Responsibilities 5.1 Production Company Conduct inception consultations and review relevant program and historical materials. Develop separate concepts, scripts, storyboards, interview guides, and production plans. Produce the animation and undertake documentary filming and interviews. Handle editing, narration, sound design, subtitles, graphics, and quality assurance. Submit drafts, incorporate consolidated feedback, and deliver approved files. Follow approved consent, safeguarding, and filming procedures. 5.2 Project HOPE Ethiopia Provide technical and communications guidance, approved data, archival materials, and brand assets. Facilitate coordination with program teams and selected interviewees. Support agreed access arrangements, subject to permissions and feasibility. Review and approve concepts, scripts, storyboards, and final productions. Provide consolidated feedback through the designated communications focal point. Expected Deliverables No. Deliverable Description 1 Inception report Creative approach, methodology, production plan, and resource requirements 2 Animation concept Approved script, storyboard, and visual treatment 3 Documentary concept Treatment, narrative outline, interview guide, and filming plan 4 Animation first draft Complete initial video for review 5 Documentary first draft Edited initial film for review 6 Final animation Approved 2–3-minute video with subtitles 7 Final documentary Approved 5–7-minute film with subtitles 8 Promotional cuts One 30–60-second excerpt from each production 9 Production package Master files, subtitles, agreed raw footage, and editable project files Ethical Considerations, Safeguarding, and Consent The company must comply with Project HOPE’s applicable safeguarding, confidentiality, informed-consent, and responsible-communication requirements. Appropriate consent must be obtained from participants, including parental or guardian permission and other required protections for children. Sensitive health information must be protected. Filming in facilities or communities requires necessary permissions. Content must avoid stereotypes, stigma, misleading representations, and unsupported impact claims. No footage may be published without prior written authorization. Quality Assurance and Approval Process Concept approval: agree on the creative direction for each product. Script and storyboard approval: verify key messages before full production. First-draft review: submit initial versions for consolidated feedback. Revisions: incorporate comments and resubmit. Final approval: complete technical, communications, and branding review. The financial proposal should include at least two rounds of consolidated revisions for each video. Substantial changes after script or storyboard approval will follow the agreed contract terms. Coordination and Reporting The production company will report through Project HOPE Ethiopia’s Communications Advisor. For the animation, it will coordinate with the Pathways technical team to ensure accurate RMNCH and research messaging. For the documentary, it will coordinate with leadership, program teams, and relevant staff for historical information and filming. Regular progress updates and prompt reporting of delivery risks are expected. Ownership and Intellectual Property Rights All final videos and agreed production materials will be owned by Project HOPE in accordance with the contract. The company must hand over the agreed masters, footage, scripts, animation assets, subtitles, and editable files, and may not reuse or distribute materials without written authorization. Third-party music, footage, fonts, and other assets must be properly licensed for intended use. 11. Proposal Submission Requirements Technical proposal Company profile, understanding of the assignment, and relevant portfolio. Distinct creative approaches for the Pathways animation and anniversary documentary. Methodology, production plan, and proposed team with qualifications. Work schedule, relevant work samples, and at least two client references. Financial proposal Submit an itemized budget for each video separately, covering concept development, scripting, storyboarding, animation, filming, crew and equipment, travel if applicable, narration, music, editing, subtitling, revisions, taxes, and final delivery.