Marketing & Brand Team Leader

About this role

Marketing Strategy Develop annual marketing and communication plans. Prioritize campaigns for high-margin and strategic services. Align marketing activities with business growth objectives. Campaign Management Execute integrated online and offline campaigns. Coordinate digital marketing, social media, radio, TV, and outdoor campaigns. Manage campaign calendars and content schedules. Brand Management Ensure consistency of brand identity and messaging. Protect and strengthen institutional reputation. Oversee creative standards across all channels. Lead Generation Generate qualified patient leads. Support corporate acquisition campaigns. Drive awareness and conversion initiatives. Agency & Vendor Management Coordinate creative, media, and activation agencies. Monitor agency deliverables and performance. Optimize marketing ROI and budget allocation. Analytics & Reporting Track campaign effectiveness and conversion. Analyze patient acquisition trends. Recommend optimization actions.