Customer Insight and Lead Generation Expert

About this role

Nisir Microfinance Institution S.C is a leading microfinance institution in Ethiopia dedicated to providing trusted, need-based financial solutions to customers. Guided by our vision to be a beacon of swift and seamless financial solutions for underserved individuals and SMEs, we leverage intelligent systems and a people-centered approach to create sustainable value for our customers and stakeholders. To support our continued growth, strengthen our organizational capabilities, and expand our impact across Ethiopia, we are seeking qualified, motivated, and results-oriented professionals to join our team in the following positions. Junior System & Network Engineer Purpose of the Job: To enhance customer service excellence by introducing and customizing service quality monitoring models, setting the standards, and continuously monitoring service delivery and customer interactions with Nisir. Main Duties and responsibilities: Regularly assess key resource opportunity areas and identify deposit customers from all segments. Conduct feasibility study at National level for possible resource mobilization initiatives and for specific projects at branch level; Assist in the development of proposals to mobilize resources; Provide technical support and advice to branches to their business development schemes; Studies and proposes feasible business arrangement to be implemented by head office organs & branches; Conduct customer profitability analysis, proposes business development ideas and conduct researches that ensure the sustainability and growth of resource and resource base of Nisir; Collaborate with Branch in designing appropriate offer for high-value customers Work with Customer Experience Management Expert to identify customer care management system and continually identify new ways of improving relationship for up selling and targets new high-value customers; Identifies and takes up opportunities to influence corporate prospects’ priorities, through proactive relationship development. Identifies and solicits potential customers to extend their willingness to work with Nisir; Identify and sniff-out valuable opportunities that can attract high-net-worth individuals and companies and act fast to foster new relationship Determine how customer’s immediate needs lead to future sales potential, builds relationships and nurtures customer base. Detect, qualify, route, and communicate sales-ready leads to Branches. Provide technical advice on how to uncovers new opportunities to generate new customer and resource that adds value to the business. Utilize key measurement and analytics resources to advise on market, targeting, budgeting and sales. Monitor the whole process of lead generation to lead conversion by front office team and reporting on lead status. Evaluate new customer, work face-to-face with stakeholders on site to gather strategically relevant information and support the front office team in the conversion of these leads. Manage key conversion points in the marketing funnel, including landing pages, website, and lead-generating forms. Optimize marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team. Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies. Work in tandem with direct sales representatives to identify opportunities within the Branch area.